Whais WEfficiency?

WEfficiency is a unique crowdfunding tool that enables nonprofits to install energy-efficient equipment that will lower their electricity bills. With the money they save, they can pay back their donors and do more good work for their communities.

How does WEfficiency work?

Download our easy-to-understand flyer that explains how WEfficiency works for nonprofits and supporters.

Many nonprofits face high electricity bills every month, but are unable to pay the upfront cost of new, more efficient equipment that could help lower their bills. WEfficiency helps Hawai‘i nonprofits unlock the benefits of energy efficiency.

At WEfficiency.org, nonprofits can broadcast their efficiency improvement needs and secure pledges from a “crowd” of supporters. This support can be given as either a loan (the supporter gets his money back) or a donation (contributions can become standard monetary donations or be recycled to support another WEfficiency project). We call it a “loanation.”

How is WEfficiency different from other crowdfunding initiatives?

  • Your $1 donation can turn into $4 in energy savings. (A $10,000 efficient lighting retrofit can save the nonprofit $40,000 over its lifetime.)
  • You can recycle your donation or get your money back.
  • The power of efficiency is that it guarantees immediate, measurable energy savings that translate into lower costs.

The nonprofit will continue to save money every month after the project is funded—and they can put these additional resources toward the good work they do. WEfficiency is a win-win-win for the nonprofit, the loanator, and the community. Save energy, money, and the environment!

Who has WEfficiency already helped?

Since the program’s launch in 2014, WEfficiency has helped multiple nonprofits unlock the benefits of energy efficiency, lowering their electricity bills and allowing them to do allocate more resources to vital programs that support and strengthen our communities. To date, WEfficiency has enabled energy efficiency upgrades for the YWCA of Oahu, Damien Memorial School, Hawaii Public Radio, the Boys & Girls Club of Hawaii, and the National Tropical Botanical Garden on Kauai. Over their lifetime, these projects will save 200,000 gallons of oil, keep 5 million lbs. of carbon dioxide out of the atmosphere, and save the nonprofits $1.2 million.

What's Next?

Stay tuned for our next nonprofit energy saving project. Know a nonprofit that could benefit from energy efficiency upgrades? Have any suggestions on ways we can improve the WEfficiency experience? Please email your suggestions to [email protected].


Visit WEfficiency.org to learn more!



June 6, 2015  KITV News: Blue Planet Foundation breaks record for largest Hawaii crowdfunding campaign

Dec. 23, 2014  KITV News: Blue Planet Foundation helps local non-profits go green

Oct. 23, 2014  KHON News: Local nonprofits meet fundraising goals via crowdfunding

Aug. 11, 2014  Pacific Business News: Blue Planet Foundation helps two more nonprofits fund energy conservation projects

July 31, 2014  Hawaii Public Radio: WEfficiency on Bytemarks Cafe

July 22, 2014  Honolulu Star-Advertiser: Crowdfunding works for YWCA

July 22, 2014  Pacific Business News: YWCA of Oahu lighting upgrade first fully funded WEfficiency project

June 3, 2014  ThinkTech Hawaii: WEfficiency

June 3, 2014  KHON News: Nonprofit organizations benefit from new energy efficiency program

May 30, 2014  Star-Advertiser: WEfficiency: Crowdfunding to help nonprofits

May 30, 2014  KITV News: New program for energy efficiency

May 23, 2014  The Conversation on HPR: David Aquino talks about WEfficiency

May 23, 2014  Hawaii Public Radio: Hawaii Public Radio to take part in WEfficiency project

May 23, 2014  Pacific Business News: Hawaii program crowdsources loans to help nonprofits save energy, lower costs

May 23, 2014  Civil Beat: Blue Planet launches crowdfunding platform for nonprofits

May 20, 2014  Honolulu Star-Advertiser: Crowdfunding website helps nonprofits boost energy efficiency



Mahalo to our partners: Atherton Foundation, Cooke Foundation, Department of Business, Economic Development & Tourism, Energy Industries, Inc., Hawaii Alliance of Nonprofit Organizations, Hawaii Energy, Johnson Controls, Inc., and Sudokrew, LLC.



WEfficiency is a Clinton Global Initiative Commitment to Action.


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Clearing the Path for Clean Energy